1. We've rebranded the company and have a fantastic new web site to show for it
2. We've just returned from a brilliant golfing holiday to Portugal with our top 2% of customers
3. We have two new receptionists and an office manager and here are their happy, smiling faces
4. Please fill in this extensive survey
5. If you want more information, just go to our web site and see if you can find it
You can talk me back into any of them by successfully completing the following sentence...
“And this will benefit you my customer because …”
Showing posts with label email newsletters. Show all posts
Showing posts with label email newsletters. Show all posts
Keep in touch with your customers
Once you've made a sale, how do build and maintain a relationship with your customer? Do you wait for them to come back to your site again, or do you invite them to receive offers and information on a regular basis? If you aim to maintain contact, you have opportunities to become a preferred vendor and make further sales.
Despite tight budgets, at least half of marketers are refusing to cut their email marketing budgets, and 40% will actually be increasing their budgets in 2010, according to a study reported in BizReport.
Their reasons? They believe they can improve customer loyalty and increase revenue by keeping in touch with their customers. Of course their email messages need to be good. Appealingly titled to be opened in the first place. Intelligently written to be easy to read and to the point. And full of useful information and offers, so that customers learn that this vendor's messages are worth taking a look.
In fact, many marketers are banking on recipients not only opening and reading their emails, but passing them on. There's a rapidly growing set of buttons that you can add to emails to make them easy to share: Facebook, Twitter, Delicious, Reddit and many more. Even a simple Share This and a pop-up email box is a valuable addition to your newsletters. The strength of this viral marketing is that your message gets out to more readers, and that it arrives with the added bonus of being passed on by a trusted friend or colleague.
Despite tight budgets, at least half of marketers are refusing to cut their email marketing budgets, and 40% will actually be increasing their budgets in 2010, according to a study reported in BizReport.
Their reasons? They believe they can improve customer loyalty and increase revenue by keeping in touch with their customers. Of course their email messages need to be good. Appealingly titled to be opened in the first place. Intelligently written to be easy to read and to the point. And full of useful information and offers, so that customers learn that this vendor's messages are worth taking a look.
In fact, many marketers are banking on recipients not only opening and reading their emails, but passing them on. There's a rapidly growing set of buttons that you can add to emails to make them easy to share: Facebook, Twitter, Delicious, Reddit and many more. Even a simple Share This and a pop-up email box is a valuable addition to your newsletters. The strength of this viral marketing is that your message gets out to more readers, and that it arrives with the added bonus of being passed on by a trusted friend or colleague.
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