Once you've made a sale, how do build and maintain a relationship with your customer? Do you wait for them to come back to your site again, or do you invite them to receive offers and information on a regular basis? If you aim to maintain contact, you have opportunities to become a preferred vendor and make further sales.
Despite tight budgets, at least half of marketers are refusing to cut their email marketing budgets, and 40% will actually be increasing their budgets in 2010, according to a study reported in BizReport.
Their reasons? They believe they can improve customer loyalty and increase revenue by keeping in touch with their customers. Of course their email messages need to be good. Appealingly titled to be opened in the first place. Intelligently written to be easy to read and to the point. And full of useful information and offers, so that customers learn that this vendor's messages are worth taking a look.
In fact, many marketers are banking on recipients not only opening and reading their emails, but passing them on. There's a rapidly growing set of buttons that you can add to emails to make them easy to share: Facebook, Twitter, Delicious, Reddit and many more. Even a simple Share This and a pop-up email box is a valuable addition to your newsletters. The strength of this viral marketing is that your message gets out to more readers, and that it arrives with the added bonus of being passed on by a trusted friend or colleague.
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