Direct mail, its online sibling, e-campaigns and advertising are favourite tools for spreading messages to large potential audiences. Increasingly businesses of all sizes are dipping their toes into social media - attracting attention through Twitter, Facebook business pages, and - soon to come - Google business pages.
While these messages reach a wide audience, that doesn’t automatically mean they’ll convert to large volumes of sales. You can raise the rate of your success by making sure you have thought of everything.
If you're mailing a list or placing an ad, does the product or service you're promoting match your target audience?
Why will people read what you have to say? Are you fulfilling a need or making a tempting offer?
Are you able to turn what you’re offering into strong reasons for people to want to buy? Your products and services may be full to the brim of bells and whistles, but are you making it clear how your those features will benefit your customers?
Don't forget to make it easy for people to take the next step. Lead them through the chain from first bite to more information to call/fill in the form/click to buy clearly and easily.
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