Here's an example of why it's a really good idea to understand your audience and tailor your message to suit them. This invitation was sent to a Yahoo group whose members have a slight interest in statistics to help them with predicting racing winners. The email is pitched at such a level though, that instead of being encouraged to attend, the recipients were bemused. And instead of bolstering the reputation of the the speaker, his invitation was seen as just funny. Shame.
"Dear All
"This is a reminder of my invitation to the coming seminar
"Title:
Cardinal Consistency of Reciprocal Preference Relations: A Characterization of Multiplicative Transitivity
"Summary:
Consistency of preferences is related with rationality, which is associated with the transitivity property. Many properties suggested to model transitivity of preferences are inappropriate for
reciprocal preference relations. In this talk, a functional equation is put forward to model the cardinal consistency in the strength of preferences of reciprocal preference relations. It is shown that under the assumptions of continuity and monotonicity properties, the set of representable uninorm operators is characterized as the solution to this functional equation. Cardinal consistency with the conjunctive representable Cross Ratio uninorm is equivalent to Tanino's
multiplicative transitivity property. Because any two representable uninorms are order isomorphic, we conclude that multiplicative transitivity is the most appropriate property for modelling cardinal consistency of reciprocal preference relations. Results towards the
characterization of this uninorm consistency property based on a restricted set of (n-1) preference values, which can be used in practical cases to construct perfect consistent preference relations, are also presented."
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